Derwent Valley Mills World Heritage Site: Knowing Who Your Customers Are

Is your business making the most of being within the Derwent Valley Mills World Heritage Site? This workshop aims to provide you with the tools and insights to identify who your customers are, making your marketing more effective.

Do you know who your customer are? Once you start collecting data you may be surprised! This workshop will inform you about how to collect data, understanding the type of data to collect and how to identify who your customer base is, the importance of segmenting and keeping visitor data to be able to target your marketing for the best return on investment. You will also gain insights into how to target new customers and the best methods for attracting them to your business.

This workshop is open to all businesses within the Derwent Valley Mills World Heritage Site; from Matlock Bath to Derby and everywhere in between!

Although we are delivering this workshop on-line we will attempt to make it as interactive as possible, please be ready to switch on your camera and take part!!!

Nov 24, 2020 10:00 am – 1:00 pm
Nov 27, 2020 10:00 am – 1:00 pm